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5 Signs of a Bad Website Design

5 Signs of a Bad Website Design

If you're like most business owners, you want your website to look good. You want it to be modern and stylish, and you want your visitors to be impressed when they see it. But what if your website design is actually turning people away? Believe it or not, there are many signs that can indicate that your bad website design needs to change.

In this blog post, we will discuss 5 of the most common ones. So if you're seeing any of these problems on your website, don't wait – make the switch to a new design today!

Signs of a Bad Website Design

1. Your website is cluttered and difficult to navigate.

If your website is full of too much information, it can be overwhelming for visitors. They should be able to easily find what they're looking for without feeling lost in a sea of text and links.

For example, if you have a lot of different products or services, each one should have its own page that is easily accessible from the home page. This way, visitors can go directly to what they're interested in without having to click through a bunch of links.

A good web design will be clean and organized, with a clear hierarchy that leads visitors to the most important information first.

Another way to keep your website uncluttered is to use whitespace. This is the empty space on a web page that allows visitors' eyes to rest between elements. Too little whitespace can make your web pages look busy and difficult to read.

Navigation is also vital in web design. Your menus should be easy to understand and use, and visitors should never have to click more than twice to get where they want to go.

If your website is difficult to navigate, chances are good that visitors will simply give up and go somewhere else.

2. The color scheme is outdated or clashes with your branding.

Your website's color scheme should be in line with your brand identity. If it's not, it can give visitors the wrong impression of your business.

For example, if you have a fun and youthful brand, using muted colors or a corporate-looking color palette will send the wrong message. Likewise, if your brand is serious and professional, using bright and playful colors will not convey the right image.

It's important to choose a color scheme that accurately reflects your brand personality. If you're not sure where to start, there are many great resources online that can help you find the perfect colors for your website.

Once you've chosen a color scheme, stick to it! Using too many different colors on your web pages can be confusing and off-putting for visitors.

A good rule of thumb is to use a maximum of three colors, with one being dominant, one secondary, and one accent. This will create a balanced and cohesive look that is easy on the eyes.

If you're not sure whether your current color scheme is working, try asking some friends or colleagues for their honest opinion.

You can also use online tools like Google Analytics to see how long people are spending on your web pages and what areas they're interacting with the most. This can give you some valuable insights into whether or not your colors are helping or hurting your website.

3. You're not using any images or videos on your website

In today's digital age, people are used to seeing images and videos on websites. In fact, studies have shown that people are more likely to engage with web pages that contain visual elements. Another sign of bad website design is the absence of images or videos on your website.

If your website is purely text-based, it can be quite off-putting for visitors. Adding some quality images or videos is a great way to make your web pages more visually appealing and engaging.

Just make sure that the visuals you use are relevant to your content and add value for visitors. For example, if you're writing a blog post about a new product, including an image of that product is a good idea.

On the other hand, if you're writing a blog post about a news event, using a generic image of a news reporter is not going to add anything of value for visitors.

In short, only use images and videos on your website if they serve a purpose and add value for visitors. Otherwise, they're just taking up space and making your web pages look cluttered.

There are a few other things you can do

4. Your website doesn't have a mobile-friendly design

In today's world, it's absolutely essential to have a mobile-friendly website. More and more people are using their smartphones and tablets to access the internet, and if your website isn't designed for mobile devices, you're missing out on a lot of potential traffic.

What's more, Google has stated that they give preference in search results to websites that are mobile-friendly. So if your website isn't optimized for mobile devices, you're not only losing out on traffic but also harming your chances of being found online.

There are a few things you can do to make sure your website is mobile-friendly.

  • Use responsive web design so that your web pages automatically adjust to fit any screen size.
  • Make sure your web pages load quickly on mobile devices. People are generally impatient when it comes to web browsing on their phones, so if your pages take too long to load, they're likely to give up and go somewhere else.
  • Use large font sizes and buttons so that people can easily tap on links with their

5. A bad website design isn't responsive to different screen sizes

As mentioned earlier, responsive web design is essential in today's world. With so many different devices and screen sizes, it's important that your website can adapt to any size.

These are the few things you can do to make sure your website is responsive:

  • Use fluid layouts that automatically adjust to fit any screen size.
  • Use media queries to target specific styles for different devices.
  • Make sure your images are flexible and adjust to fit any screen size.
  • Test your website on as many different devices and screen sizes as possible to make sure it looks good and functions properly no matter what.

If you're not sure whether or not your website is responsive, you can use online tools like Google's Mobile-Friendly Test to check.


All in all, responsive web design is essential for any website in today's world. These are just a few of the signs that it might be time for a change. Of course, there are many other signs that a website redesign might be necessary.

If you're not sure whether or not your website needs a redesign, it's always a good idea to consult with a web design expert. They can take a look at your site and give you their professional opinion on what changes need to be made. A web design company can also help you with the actual redesign process, from start to finish.

So if you're thinking about redesigning your website, be sure to contact GP Marketing. We're a digital marketing company that has years of experience in web design. We can help you with everything from planning to execution, and we'll make sure your new website is responsive, engaging, user-friendly, and most of all, converts visitors into paying customers.

Contact us today to learn more!