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Types of Logos

5 Types of Logos and How To Use Them Effectively

There are many types of logos that businesses can use. Some logos are more appropriate for certain types of businesses than others. In this blog post, we will discuss 5 types of business logos that you should be aware of. We will also provide examples of each type of logo and explain why it is a good or bad fit for certain types of businesses as well as how to use them effectively.

Different Types of Logos

1. The wordmark logo

This type of logo is also known as a logotype. It is simply the name of the business written in a unique font or style. A wordmark logo is often used by businesses that have strong name recognition. Examples of well-known companies that use wordmark logos are Coca-Cola, Google, and Nike. These companies all have strong name recognition and their logos are easily recognizable.

A wordmark logo is a good choice for businesses with established brands because it can be easily recognizable. However, if your business is new, it may be better to choose another type of logo so that people will know what your business does at a glance. People are more likely to remember a symbol than they are to remember a name, especially if it’s an unfamiliar one.

When using a wordmark logo, it is important to use a font that is unique and easy to read. The logo should also be simple so that people can remember it easily.

2. The emblem logo

An emblem logo is a type of logo that includes a symbol or icon along with the name of the business. The symbol is often enclosed in a circle or some other shape. An example of an emblem logo is the Starbucks coffee cup logo.

types of logos - starbucks

Emblem logos are a good choice for businesses that want to be easily recognizable. They are also good for businesses that want to convey a message with their logo, such as environmental friendliness (like the eco-friendly leaves in the Starbucks logo). However, emblem logos can be difficult to remember if they are too complex. When using an emblem logo, it is important to keep the design simple and easy to remember.

For example, the Starbucks logo is easily recognizable because of its green and white color scheme. These colors are both easy to remember and they contrast well with each other. That is why the color scheme you use for your emblem logo is also important. You should choose colors that will stand out and be easy to remember.

This type of logo is great for brands that want to look trustworthy or show that they follow traditional values. If you want to use an emblem logo for your business, keep these things in mind.

3. The pictorial logo

A pictorial logo is a type of logo that uses an image or symbol to represent the business. This type of logo is often used by businesses that want to convey a message with their logo. For example, the Greenpeace logo is a pictorial logo that represents the environmental organization’s mission. The Greenpeace logo is easily recognizable. The use of green in the logo represents the organization’s environmental mission.

types of logos - greenpeace

Pictorial logos are a good choice for businesses that want to be easily recognizable and also convey a message with their logo. However, they can be difficult to remember if they are too complex. When using a pictorial logo, it is important to keep the design simple and easy to remember.

4. The abstract logo

An abstract logo is a type of logo that uses an image or symbol to represent the business without using the actual name of the business. This type of logo is often used by businesses that want to be easily recognizable. An example of an abstract logo is the Nike swoosh.

types of logos - nike

Abstract logos are a good choice for businesses that want to be easily recognizable but don’t want their name to be part of their logo. However, they can be difficult to remember if they are too complex. When using an abstract logo, it is important to keep the design simple and easy to remember.

5. The typographic logo

Typographic logos mainly use fonts and colors as their elements. Since they are typeface-based logos, they often solely depend on text, placed in a particular design, to grab the attention of their target market. However, keep in mind that you still have a lot of design element options if you choose a typographic logo for your company, including color schemes, font sizes, alignment, and spacing.

types of logos - google

An example of a typographic logo is the Google logo. It is easily recognizable because it is simple and uses only the name of the business. This type of logo is a good choice for businesses that want to be easily recognizable but don’t want their logo to be too complex.

 

These are just a few of the different types of logos you can use for your business. When choosing a logo, it is important to consider what type of message you want to convey with your logo. Do you want to be easily recognizable? Do you want to convey a message with your logo? Keep these things in mind when choosing a logo for your business.

Logo Design Services with GP Marketing

If you need help designing a logo for your business, contact GP Marketing. We offerlogo design services that will help you create a logo that is perfect for your business. Work with a dedicated designer and account manager to understand your company's needs. Contact us today to learn more about our services!