SMS is one of the most powerful methods for marketers in Worcester, Massachusetts. And it is easy to see why, with figures such as 98 percent open rates and 36 percent click-through rates.

But outcomes won't only happen on their own. There is a technique and science behind effective SMS marketing. Fortunately, we're here to give you our best secrets to get your campaign underway. For effective SMS marketing, here are five must-use tips.

#1: Time it right

For each industry, the best time to send an SMS varies. However, research has shown that some times of the day are more effective than others for general marketing messages. The best results were delivered between 10:30 am, 11:30 am, or between 2:30 pm and 3:30 pm. The morning message is a perfect way to get your rivals to jump, but messaging should be stopped too early.

At an 'unusual' moment, e.g., a smart tactic is sent out. 10:43 Uhr. Sending at odd times gives you less competition with other SMS marketing materials than sending right on the hour or half-hour.

Are you running a special or promotion weekend? On Thursday, you can give your first SMS beforehand. On the morning of the case, consider sending a message to alert your clients once more.

#2: Be transparent & truthful

It's crucial that you tell them what kind of material you will send when a customer opts-in to receive SMS messages from your company. Make this clear if you're going to be sending marketing messages about promotions, offers, and new goods. It guarantees that your text messages go to those who want to hear them. Instead of being seen as irritating or distracting, it would also give you a higher return on investment and build a good relationship with clients. Note always to provide an opt-out option for all SMS marketing messages for best practice.

#3: Get it structured

Text messages are limited to 160 characters, so keeping them simple and precise is crucial. A typical SMS marketing structure has a couple of variants, but this is how most follow:

• Company name - You should make your company name, either as your sender ID or at the start of your message, clear to your customers.
• Customer name - Build a more intimate relationship by adding your customer's name at the beginning of your message. By using custom fields in web SMS applications, this process is made simple.
• Deal - Provide your offer, coupon, new product, etc., info here. Using terminology that makes consumers feel appreciated by your request and enthusiastic about it.
• Qualifier - The 'fine print' is equivalent to this. Include in this section any conditions for your bid.
• Instructions - Let the client know how your bid can be redeemed. Try to make this method as straightforward as possible.
• Expiration - If it never expires, customers would not find your "special" bid. To build a sense of urgency, provide an expiration date. 
• Opt out - For best practice, you must have an opt-out option for your recipients and prevent any legal penalties.

 #4: Connect other channels 

SMS messages have excellent click-through rates, as we described earlier. This makes your other platforms a perfect forum for improving SMS. By simply adding a link in your text, you can guide traffic to your website, landing page, or social media page. Use a URL shortener to keep it brief to ensure that your message stays below the 160 character cap.

Many organizations in Worcester, Massachusetts are struggling to achieve sufficient open email speeds. It can positively affect email available rates to send SMS notifications to clients to enable them to "check their email."

#5: Timetable & Stagger

It doesn't need you to be at the office to send your SMS marketing plan out at your chosen time. You can plan all of your messages in advance using a Web SMS platform. This is especially useful when dealing with busy timetables in various time zones or for advertisers.

It might also be worthwhile to stagger your campaign if you are running a bulk SMS campaign. To make sure your device is not overwhelmed with requests, send your messages out in smaller batches

Final Thoughts

For your business in Worcester, Massachusetts, SMS campaigns may achieve substantial engagement and returns. However, to optimize this ability, marketers must follow such SMS marketing codes and conventions.

 

Global Presence Marketing is serving the business and marketing needs of our Worcester, Massachusetts clients, and partners. We are accessible online - SCHEDULE HERE. For help, call (888) 719-4771 or send us a message through our Contact Page.

 

Schedule an Appointment or Request a Quote