A Comprehensive Guide for Facebook Marketing

 As of the second quarter of 2021, Facebook sits as the most popular social media platform with roughly 2.89 billion monthly active users. These numbers alone support that you should take advantage of Facebook Marketing. 

Facebook marketing provides businesses to reach their desired audience and market their products and services. It’s equipped with business and advertising tools that help promote brands and maintain an online presence. If you want to drive positive results, it’s obvious that you should reach out to a place where most people are. 

In this article, you’ll learn Facebook marketing strategies that will bring your brand to the next level. 

Why choose Facebook marketing?

• People actually buy. 

According to a Kleiner Perkins Internet Trends 2018 study, 78% of Americans have purchased directly from Facebook. People actually buy products and services from the Facebook platform. 

The bottom line is, it offers opportunities to drive sales for your brand. 

• Facebook marketing works!

The most important reason to consider Facebook marketing is -- it works. 

From the similar report, it showed that e-commerce platforms’ click-through rates have tripled over the last two years. It means that Facebook marketing’s advertising tools are doing better and better. 

When learning how to use Facebook for marketing, it’s important to have valuable content. Otherwise, you’re putting money into the trash. If you want to get the most of your marketing efforts, consider social media management for your brand.

How to use Facebook marketing? 

Now that you’ve learned how important Facebook marketing is, let’s jump on how to use Facebook for marketing so you can maximize your marketing efforts this 2021. 

• Videos over photos 

If you want your audience to stop scrolling, you need to put on videos. 

According to Facebook’s Shifts for 2020: Multisensory Multipliers, 71% of people have increased their online video viewing. Indeed, Facebook videos are the way to get the attention of your audience. This is supported by Buffer, who said that 59% of people engage more on Facebook videos compared to other types of posts. 

Besides getting more bumps to your posts, Facebook videos also provide a way to drive sales. Facebook Business said that 30% of online shoppers say that videos are the best way to discover new products. 

We’re not saying to post entire videos on your Facebook feed. You can plan your Facebook marketing campaigns. If you like a hand, we have social media manager specializing in Facebook advertising.

Also, don’t forget about the captions! Sometimes, users have their sounds on mute or disabled. These texts will help communicate your message! Work with our social media team for a full service of social media management. 

• Communicate through Messenger

Aside from Facebook being the biggest social media platform, next to it is Messenger being the most downloaded messaging application. With so many people using this app as a way to connect, you can also take advantage of it!

Facebook marketing allows business pages and accounts to connect their profiles to Messenger. In this way, you can communicate directly with your customers in full privacy. 

If you’re worried about being glued to your phone all the time, Messenger has chatbots that let you add personalized messages and answers that you can provide to your customers. It’s like chat support but free!

Or if you want a real person to answer all the queries, our social media team can take care of that.

• Create and send personalized messages  

Using Facebook as a marketing tool allows you to send personalized messages. It saves time and people! 

You can create custom audiences for each of your advertising campaigns with the targeting features of Facebook and provide messages to these particular audiences. Facebook marketing lets you narrowly know who sees your ads and can help drive the results and improve conversions.

Facebook marketing guide 

• Optimize your Facebook photos

If you’re using Facebook as a marketing tool, we recommend optimizing your Facebook photos. The photos posted on your accounts communicate who you are, what you do, and what you offer. 

We suggest optimizing your photos that stay in line with your branding. From brand logo to Facebook photos, and up to colors and fonts, be consistent!  

• Always include a CTA button

If you want to maximize your marketing efforts, you need to be clear on the next steps. What do you want your audience to do next? Visit your page? Message you? Always use a call to action button. Luckily, Facebook marketing allows you to add these buttons! 

If you want to learn Facebook marketing, our team is happy to help.

• Be original 

It’s important to be true and authentic on the Facebook platform. 

You’d want your customers to know who you are, what you do, and why you’re doing it. The more authentic relationships you develop, the more successful your business is! 

We suggest using your core values to market on Facebook. You can have two, three, or more values that you want to show them. It builds trust and allows people to see the real you. It’s your DNA. 

The most effective Facebook marketing is being authentic. If you want original videos crafted from scratch, we can produce videos for your brand.

Market your brand on Facebook 

In 2021, Facebook is one of the best ways to commercialize advertise your business. And now that you know the ins and outs of powerful Facebook marketing, all you have to do to market your brand on Facebook!

About Global Presence 

Global Presence Marketing is serving the business and marketing needs of international clients and partners. We are conveniently located at 10031 Pines Blvd #220, Pembroke Pines, FL 33024. For help, call (305) 501-4280 or send us a message through our Support Portal.