Content Grouping with Google Tag Manager is easier than ever before. Google Tag Manager allows you to easily transfer any data point to Google Analytics. In this video, we will go through a little example of Blog Categories. First, we will make the data available in the dataLayer. Then we make create a DataLayer Variable and attach this to our Google Analytics Page View Tag. Once we configure Google Analytics Content Groups we are then ready to receive the data.
There are many different Use Cases for Content Grouping in GA. Check out these additional resources:
#ContentGrouping
#GoogleTagManager
#GoogleAnalytics
helpful Links:
http://cutroni.com/blog/2014/01/09/se…
https://support.google.com/tagmanager…
http://www.simoahava.com/analytics/go…
http://www.lunametrics.com/blog/2014/…
Slides: http://www.slideshare.net/jaybjay1/go…
Course: http://measureschool.com/youtube
more Resources: http://measureschool.com .
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RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recomme…
GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measure…
