Google Analytics puts your data into different Scopes and calculates metrics and dimensions based on these. But what are they exactly? In this video we are going to learn about Scopes and take a look behind the scenes of how the Google Analytics Processing engine works.
There are four Scopes in Google Analytics:
Hit Scope
Session Scope
User Scope
Product Scope
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? Useful Resources:
Spreadsheet used: https://docs.google.com/spreadsheets/…
Understanding Scope in Google Analytics Reporting (LunaMetrics): https://www.lunametrics.com/blog/2016…
Custom dimensions & metrics (Google Help): https://support.google.com/analytics/…
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