Google Analytics is a free online analytics service that enables website owners and marketers to monitor and analyze website traffic and user behavior. It reveals how users engage with a website, how they find it, and what activities they perform while on the site.
Google Analytics collects data by installing a tracking code on the pages of a website, which monitors visitor activity such as visits, clicks, time spent on the website, and conversion rates. In addition, it gives data on the visitors’ demographics and interests, as well as the devices and browsers they use to access the website.
Many tools and reports, including real-time analytics, audience reports, acquisition reports, behavior reports, and conversion reports, are provided by the service to help website owners and marketers comprehend and optimize website performance. This information can be utilized to make informed decisions regarding website design, content, and marketing techniques in order to improve the user experience and fulfill corporate objectives.
