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Benefits of Podcast Marketing

Benefits of Podcast Marketing

The popularity of podcasts increased rapidly. In 2019, there were approximately about 88 million podcast listeners in the United States. During the first course of the pandemic, the numbers went up by 42 percent as thousands of people discover the wonders of listening to podcasts. 

Since the numbers incredibly growing, what are the benefits of podcast marketing to your business? In this article, we will discuss how to podcast marketing can help amplify your brand. Dive in as we get to know more about podcast marketing! 

What is a podcast?

Podcasting is an online method of sharing audio files. A podcast is an MP3-formatted audio file that can be downloaded from the Internet. It can be listened to on a computer or moved to a portable device like an iPod or other Portable Media Player (PMP), a cell phone, or a Personal Digital Assistant after it has been downloaded (PDA).

You can subscribe to a podcast thanks to RSS or Really Simple Syndication. RSS is a way to be updated with regular content from your favorite podcasters. Some of the prominent podcast platforms used today are iTunes, Anchor, and Spotify. 

How can podcasts help your business? 

Podcasting will increase the number of channels by which you and your audience can communicate, as well as the number of ways through which they can buy from you. Allow your listeners to engage in a live chat feed and interact with others who want to take part in the conversation.

Benefits of podcast marketing

  • It is a brand representation of your views. 

A podcast is a great way to share your knowledge in your field. Daily podcasts with accurate information or insights will help you and your company develop yourself as a thought leader in the industry. Customers want a company that knows what they're talking about, and podcasts help to establish that confidence.

  • It allows room for new leads. 

If you launch your own podcast, collaborate with a podcast creator, or appear as a guest on someone else's, you're broadening your audience. Podcasts can be easily found by subject. You will reach listeners who may become potential clients if you concentrate your podcast work on subjects that are of interest to your target audience.

  • It gets your message across. 

Podcasting will help you create a brand that is more than just a company. Listeners hear you as a human, not as a business when you talk on a podcast. For consumers, this level of authenticity is extremely appealing. They have a stronger link to your company when they can hear why you started it and why it's important to you in your own words.

  • It is convenient, cheap, and fast to set up.

Setting up an initial podcast can be relatively inexpensive, depending on how stable of a setup you like. In an afternoon, you can create a high-quality podcast. As you can imagine, the potential return on investment is enormous. Instead of reading this whole blog post, wouldn't it be easier to call me and have me tell you this information?

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