Best Social Media Design Practices to Enhance Your Social Media
Social media designs get the attention of your audience and put your brand in the spotlight. But without a foolproof approach, you'll remain irrelevant.
In comparison, photos and images take up more space than captions and quotes. So how can you leverage social media designs to ensure that you stand out from the crowd? Global Presence recommends creating a social media strategy that includes valuable and irresistible social media graphics.
Social media content is as important as having a mobile number. To ensure that your social media approach is effective, you need the hands of the experienced.
Why social media designs?
According to 3M Corporation and Zabsico, 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than texts and quotes. So if you’re on Twitter, you might want to check out the social media design tips that we use!
Zabsico also said that 40% of people respond better to visual information than just plain text. It’s no doubt that social media designs pique people’s interest and they’re more likely to click that share, like, or favorite button.
Here are some social media design tips from Global Presence that we personally use.
Social media designs tips from Global Presence
- Optimize social media designs for different platforms
To increase brand awareness, visibility is crucial to ensure that you’re seen everywhere. By everywhere, we don’t mean using all the social media platforms existing. But by taking advantage of where your audience is.
Create social media designs for different platforms like Facebook, Twitter, Instagram, and LinkedIn. Posts that are visually appealing will get more engagement than plain texts and captions so keep your graphics looking their best.
Each platform requires different image dimensions. To make it easier for you, our social media designer knows how to scale images and create unique designs that stay in line with your branding.
- Use your logo as a display picture
The unwritten rule in the world of social media is using your logo as your display picture. Whether it’s on Facebook, Twitter, or Instagram, you’ll need an image that speaks about you in just one look.
Global Presence is consistent with using its logo on all social media platforms.
- Be consistent in all of your social media design posts
Choose social media design that’s consistent with your branding. Consider the following factors:
- What’s your audience’s preference?
- What products or services are you selling?
- What makes you different?
These questions are a good place to start discovering your brand’s story and personality.
- Use a consistent branding
Consistent branding is key in learning how to make social media graphics. It’s the foundation of brand awareness and success. Some examples are Apple’s logo, Coca-Cola’s vibrant red color, or Nike’s check logo.
Consistent branding can be achieved through an experimental learning process of fonts, sizes, styles, colors, or images. You can check the Instagram feed of one of our clients to know what we’re talking about.
- Create different social media design content
If you already identified your target audience, it’s easy to know what’s valuable for them and what’s not. When designing for social media, always consider what’s worthy for them. If you’re selling iPhones and other Apple products, social media designs related to Android may not click.
Create a variety of valuable social media content. You can always create templates, but don’t stop yourself from exploring. At Global Presence, we categorize everything such as:
- Motivational quotes
- Educational tips
- Events and holidays
- About the brand
- Promotional videos
- Make sure it’s shareable
Another social media design tip that we can share is by always making sure your posts are public and easily shareable! Your posts shouldn’t just sit there, it should be seen and shared by other people too. When users share your content, it’s a new door for racing out to new users and boosting brand awareness.
- Link graphics to your website
If you’re not familiar with how algorithms work, a key part of building your way up to the top-most part of search engines is through link building. Every content that you post should drive traffic to your website. The unique content of Google algorithms, when it is linked to a site, will be better appreciated and bumped up by your site.
Work with a social media designer today!
The impact of social media on the manner people create and experience content, products, and brands is undeniable. No wonder it's now a key part of a marketing strategy for any brand. And social media designers, who can create an outstanding experience for your visitors, have become increasingly demanded.
A social media designer specializes in creating original and scroll-stopping content for the unique needs of your brand. If you’re struggling with social media strategies, we have an in-house team ready to help you. From social media managers to designers, and writers, hiring the best in their fields is the road to success.
Start working with social media creatives today! Click here to schedule a free consultation.
About Global Presence
Global Presence Marketing is serving the business and marketing needs of international clients and partners. We are conveniently located at 10031 Pines Blvd #220, Pembroke Pines, FL 33024. For help, call (305) 501-4280 or send us a message through our Support Portal.