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Using Press Releases As A Marketing Strategy

Using Press Releases As A Marketing Strategy


There are tons of marketing strategies brands and businesses implement in their marketing force, including press releases. A press release is a summary of essential news related to your company. It contains vital information, relatable quotes, and a list of leads that you will send the press release with. It was a quick and efficient way to catch the attention of your target audience but as inbound marketing grew, press releases seemed to fall out of trend. 

However, we believe that every type of marketing strategy provides elements on how to grow your business. In this article, we will discuss why you should still pursue press releases in your marketing plan. 

What is a Press Release? 

A press release is a written document that entails information about an organization, event, happening, product launch, or any service. It is usually tied with a business and provided to the media for a possible publication and if they are interested in whatever you brought to the table, they will write about it. 

But not a lot of press releases are automatically run by the media. It will go under thorough review such as considering if it interests the readers, if it benefits a community, or if it brings value to both the businesses. 

What is the purpose of a Press Release? 

The main goal of press releases is to advertise something significant. It adheres to the strict rules in marketing and promotional processes such as: 

  • To notify the media industry about a product or service, upcoming events, occurrence, or anything significant with the hopes of spreading the word. 

  • To spread awareness about your business. 

  • To promote your business via articles, blogs, and other forms of media 

Should you use Press Releases as part of your marketing strategy? 

To cut it short, the answer is yes. There are several reasons why press releases are still considered to be an effective form of marketing. Here are some points to consider: 

  • Press releases are free of charge. 

Most marketing strategies come with a cost. But not with press releases. They are free of cost and will not break your bank! 

Press releases used to be with little to minimal cost since you will need a printer, an ink, and a paper to print on. Thanks to the technical advancements, you do not need to buy these things anymore! All you need to do is have the time, build a list of emails, and spend writing the press releases with an email platform. 

  • Press releases help with search engine optimization (SEO).

When it comes to search engines, you can also consider optimizing your press release in these days of digital ads. You can reach a large number of people if you have a fantastic subject that is picked up by a well-known publication. Use this space to connect to a case study or video on your company's website that will help you make your point.  

  • It builds trust within the community. 

You'll be sending press releases to a number of different sites until you start sending them out. The best thing you can do is reach out and email the person before you start sending them. It indicates that you are treating them as an individual rather than an inbox. And, if your press release is picked up or reported, express your gratitude.

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