TikTok Advertising is one of the latest trends in the world of digital marketing, and businesses are exploring whether they should join the bandwagon. With over one billion active users and an engaging platform, TikTok presents a unique opportunity for B2B companies to reach their target audience.
However, the platform’s demographic and advertising features are different from other social media channels, making it crucial for businesses to consider whether TikTok Advertising is a good fit for them. What can you mostly achieve by advertising on TikTok? Can TikTok also be a game-changer for B2B companies?