By default Google Analytics is not a tool that is specialized on Blogs, News sites or any other content-driven offerings on the web. But with a few modifications we can turn it into a powerful insight machine that let’s us track more specifically for content websites.
In this Video we’re going to learn about 5 techniques that help you understand your users better.
#GoogleAnalytics
#ContentTracking
#Measure
? Links mentioned in the video:
Content Grouping: https://support.google.com/analytics/…
[Video] How to configure Content Groups: https://www.youtube.com/watch?v=OSKEE…
Custom Dimensions: https://www.youtube.com/watch?v=qrpoL…
50 Custom Dimensions: https://thenextweb.com/insider/2016/1…
Reader vs. Scanner Tracking: http://back.ly/3qimY
GTM implementation of Reader vs. Scanner Tracking: https://github.com/sahava/content
Engagement Timer: https://www.simoahava.com/analytics/t…
Enhanced Ecommerce Tracking for Content: https://www.simoahava.com/analytics/t…
? Learn more from Measureschool: http://measureschool.com/products
GTM Copy Paste https://chrome.google.com/webstore/de…
?Looking to kick-start your data journey? Hire us: https://measureschool.com/services/
? Recommended Measure Books: https://kit.com/Measureschool/recomme…
? Gear we used to produce this video: https://kit.com/Measureschool/measure…
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