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Track YouTube Videos with Google Tag Manager and Google Analytics

Updated Video: https://www.youtube.com/watch?v=-_sbC…

In this weeks, video we’ll look at how to track Embedded YouTube Videos with Google Tag Manager. We can do this by implementing a custom HTML tag which listens for the interactions on the video. This allows us to monitor events such as a user only watching 25% or 75% of the video, as well as how many times they hit play or pause. We can then visualise this data in Google Analytics. Please see our first link if you want the written tutorial used in the video. Enjoy!


helpful Links:

http://www.cardinalpath.com/youtube-v…

http://www.cardinalpath.com/youtube-v…

http://www.lunametrics.com/blog/2015/…

http://nicomiceli.com/youtube-embed-t…

[relevant Links about the video]

GTM Live Workshops: http://measureschool.com/workshops

GTM Ressource Guide: http://measureschool.com/guide

Free GTM Beginner course: https://measureschool.com/emailcourse

Course: http://measureschool.com/course .

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RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recomme…

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measure…

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