Are Google Ads Worth It? This Article Will Tell You Why

Tomoni Martine Blog 20 September 2021 Hits: 1802

After spending enough time and money on building a website, the next step is thinking about a strategy to get people to visit your website and this is when you should go for Google Ads.

Indeed, word-of-mouth marketing may work for your fair share of friends and family. But that is not enough considering that millions of people might be interested in what you may have to offer.

If you are looking for a scalable marketing strategy, consider Google's. It targets virtual and unlimited audiences at cost-effective prices. You can even manage it as a whole with the power to start, pause, or stop campaigns.

Are Google Ads worth it? Absolutely.

What is Google Ads?

Google Ads were created by Google that offers paid advertising to pop on potential customers’ search engines or other websites. These ads are solely dependent on keywords. With millions of keywords available, you can bid on each of them and utilize them to target your audience.

People use Google about 3.5 billion times a day. Using Google Ads, you appear on the top searches yielding more leads, conversions, and sales than others. But using Google Ads does not necessarily mean that you are to land on the first page. Other businesses use Google Ads too and when not done correctly, you might be throwing money in the trash. Read more from this article to know how Google Ads works.

Fun fact: Google Ads used to be called Google Adwords, then the company rebranded it to Google Ads in 2018.

How does Google Ads work?

Google Ads uses pay-per-click (PPC) advertising. The process is simple. A business targets a specific keyword on Google and makes bids on these keywords. The bids are based on how much budget you have.

After successfully bidding a keyword, your ads will appear above organic keywords -- this increases your credibility and attracts more customers. You can also set a maximum budget for a bid.

There are other campaign types that you can choose from:

Cost-per-click (CPC) - the amount of money you pay when someone clicks on your ad
Cost-per-mile (CPM) - the amount of money you pay per 1,000 ad impressions
Cost-per-engagement (CPE) - the amount of money you pay when someone performs actions on your ad like signing up or watching a video

Google Ad types for your business

There are different types of Google Ads campaigns that this advertising platform offers:

Search campaigns

Search campaigns are a type of Google Ad type that you can see on Google’s search engine results pages, also known as SERPs. When you have this campaign, your ads will appear on the topmost part or at the bottom page of the search results.

This type of Google Ad campaign is best used for attracting people to look at your product or service. A good Google Ads strategy will be targeting a specific keyword that your audience uses to drive a buyer’s intent.

An example would be targeting the keyword “digital marketing Florida” to attract people living nearby the area seeking digital marketing services.

Display campaigns

Contrary to search campaigns, display campaigns are not text-based. You are highly encouraged to do display campaigns when you want to advertise images.

Google Ads uses Google Display Network (GDN) to show display campaigns to your target audience. By using GDN, you can reach about 90% of internet users around the world. You can even optimize your audience based on their age, gender, and interests.

Shopping campaigns

Shopping campaigns are a mix of search campaigns and display campaigns. They are intended to advertise to shoppers who are interested in your product and ready to buy.

When using shopping campaigns, it displays an image of the product and text like your product title, brand name, and reviews. It is an overview of your products before they visit your website or online store.

This is best used when boosting traffic to your e-commerce site.

Video campaigns

If you do not know the news, YouTube is owned by Google. It is also like a search engine but designed for videos only. With video campaigns, you can target potential customers on YouTube based on their watching interests.

YouTube has over 2 billion users worldwide! Imagine the potential sales you can generate?

YouTube video campaigns are placed before, during, and after YouTube videos and in the search results.

Application campaigns

If you have a mobile application for your business, the best course is application campaigns. Using Google Ads can promote your application across Google Play, YouTube, search engines, and GDN.

The best Google Ads strategy

The best Google Ads strategy depends on your needs. If you want to dominate SERPs, opt for search campaigns. If you want to drive up buyer’s intent, choose shopping campaigns. If you want to promote through YouTube, video campaigns are the way to go.

It all boils down to your business goals -- Who do you want to target? What keyword do you want to optimize? What platforms do you want to advertise?

Global Presence Marketing can help you in formulating your Google Ads strategy. We have a team of ad experts that can grow your business with online marketing. To know more about Google Ads, visit our website or schedule a consultation with the CEO Jack Hakimian himself.