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Greenwashing in Marketing: More Harm Than Good?
Sustainability has become a key differentiator for consumers when choosing products and services. As a result, many companies are eager
Is Brand Loyalty Dying in the B2B Space?
Brand loyalty is not fading away. In fact, it grew by 20% from 2019 to 2020 in 85 leading categories.
Is there a Hidden Costs on Free Trials in SaaS?
Did you know that about a third of what companies spend on Software as a Service (SaaS) is wasted? This
Does Google Like Heavy Affiliate Links?
By 2022, the U.S. will spend around $8.2 billion on affiliate marketing. This number is nearly double what it was
AI Tools in Digital Marketing that Will Make You Work More Efficiently
AI tools in digital marketing have become indispensable for businesses looking to streamline their operations, optimize their campaigns, and deliver
Avoid These Influencer Marketing Mistakes You’re Probably Making
In 2024, spending on influencer marketing could hit $7 billion, almost tripling since 2019. This growth shows the big potential
