Product Pages — Product pages are the lifeblood of every retail e-commerce site. A solid product page can be used as a both SEO content and a landing page for PPC campaigns.

Blog Posts — One of the simplest methods to develop a continuous supply of great SEO material is to start a blog. Blog entries, in general, are more interesting and more likely to draw links than product pages, so they can be a wonderful approach to establishing your site's authority. (Keep in mind that blogs are quite adaptable, and you may use them to host any of the content kinds listed below.)

Articles — Consider a news story, an interview, or a feature story. On most newspaper or magazine-style websites, this is the most common type of material.

Lists — A list is essentially an article, but structuring it as a list (for example, "10 Ways to Lower Your Energy Bill" or "101 Things I Hate About Google") makes it easier to skim. When found in search results or social media feeds, these titles also appear to be more clickable.

Guides — A guide is a lengthier piece of material that describes how to do something in great detail. (While it's a great practice to allow readers to browse long information as a single page if they desire, guides are frequently divided up into numerous web pages.) You can either put a full guide on your website or a summary or extract, with visitors being required to fill out a registration form in order to read the whole guide. This is a good technique to create leads but bear in mind that setting up a registration barrier will likely decrease the amount of SEO traffic you can send to that guide.

Videos — Because there are fewer videos on the web than text pages, creating a video instead of an article can make it easier to rank on the first page for a competitive keyword. Videos can be a terrific method to attract and reach an audience, depending on the type of site or business you run. Consider making video tutorials for your items' use. Or depict a procedure connected to your business — a plumber, for example, could make a video explaining how to unclog a sink. (For SEO purposes, you might want to include a text transcript of your video.) Here are some more video optimization suggestions.)

Infographics — Infographics, which are large-format visuals containing a lot of data (typically in the form of graphs or charts) about a single topic, can generate a lot of page views and links. However, because so much of the content is incorporated in the image and thus not readable by search engines as text, the rest of the page must be carefully optimized. To get started, pick one of these five free infographic templates.

Slideshows — A slideshow is a visual presentation of a group of connected photographs. If you're trying to show what all the stars wore to the Oscars, photographs are sometimes more significant than text. Because there is less for the search engines to "read," SEO of your title, captions, image file names, and so on is crucial.

Glossaries — I swear more people look up terms on Google than in dictionaries. (Do you even remember where you put your dictionary?) A well-constructed glossary can be a useful approach to acquire some search traffic if you work in a specialist field. Consider the following: culinary terminology, medical terms, fashion terms, architectural terms...

Directories — A directory is a handy taxonomy of connections to sites or resources related to a specific topic. A perfume blog, for example, might compile a list of places to buy perfume, ranging from huge department stores to little boutiques across the country.

These are just a few examples of fundamental SEO material, but don't allow this list to limit your creativity; the options are almost unlimited.